Monogram Design

Working with Common Sense Creative, I developed a new monogram for The Known Agency, a Sydney-based fashion Sales and PR firm. Their expansion into international markets prompted the need for a complementary monogram to their existing logo, as well as guidance around color, typography, and photography usage, to elevate and showcase their unique portfolio of clients.

Part of this design challenge was to create one cohesive look and feel within many diverse brands, which I decided to tackle by embracing the stark contrast of each brand's imagery. This strategy effectively unified the brands and accentuated the breadth of their extensive portfolio.